Commercial/export strategy

"...see a cocktail napkin with our entire marketing campaign..."Consultancy with respect to the commercial strategy of the company/organization:

  • Defining product portfolio, incl. pricing of the products
  • Determine target group: type of end consumers
  • Advice re. marketing, “brand”/ “image” building
  • Define the most suitable (global) export strategy
  • Determine distribution channels in various countries (agents, importers, on-trade, off-trade)
  • Determine communication strategy, incl. website, newsletters, brochures, social media, events, sponsoring, sales cellar-door

Result for you, the client:

  • A clear, complete, commercial strategy from A-Z
  • Clear guidelines for your commercial staff, better understanding
  • A practical plan of implementation, defining priorities
  • Support at the implementation of the plans