Commercial/export strategy
Consultancy with respect to the commercial strategy of the company/organization:
- Defining product portfolio, incl. pricing of the products
- Determine target group: type of end consumers
- Advice re. marketing, “brand”/ “image” building
- Define the most suitable (global) export strategy
- Determine distribution channels in various countries (agents, importers, on-trade, off-trade)
- Determine communication strategy, incl. website, newsletters, brochures, social media, events, sponsoring, sales cellar-door
Result for you, the client:
- A clear, complete, commercial strategy from A-Z
- Clear guidelines for your commercial staff, better understanding
- A practical plan of implementation, defining priorities
- Support at the implementation of the plans